- Be were the costumer is = online
- Get to know your costumer = observe and listen to them
- Get to know the context = be constantly up-to-date
- Think global, act local = less is more
- Connect stock to marketplaces = connected retail, live stocks
- Offer valuable experiences = we all like to have fun
- Improve your costumer service = do care
- Consider Pre-Orders to control production
- Home Delivery is a must = period.
- Create your own sustainability = Re-think, Re-Use, Recycle
And remember, the difference between having and not having brand identity is HOW they remember you.