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Match Mode, new tool for freelancers

Fashion sector is changing, therefore many fashion and retail companies are starting to hire much more specialized freelance professionals, to strengthen their brand strategies and bring fresh air to their projects.

After 10 years working in the fashion sector both freelancing and inside a company, always focused on the areas of Marketing and Strategy, and researching this topic to find a solution; Miriam Bergmann Gil has created MATCH MODE, the first platform in Spain that connects companies in the fashion sector with freelance professionals specialized in fashion.

In CoolhuntingLab.com we wanted to know more about the birth of MATCH MODE and also about this new way of working ‘connecting fashion companies with fashion freelance professionals’, and so we have interviewed Miriam, founder of the platform and responsible for finding the solution to this new reality.

1) What is MATCH MODE? How everything did started? MATCH MODE, is a platform that connects companies in the fashion sector with freelance professionals from different specialties always focused in fashion.

MATCH MODE began its trajectory at the end of May 2018 and focuses in five categories within the fashion sector (video, photography, graphic design, social networks and content creation), that at the same time are the five types of freelance professionals we also offer to the fashion companies that we work with.

2) Why do you say that you are the pioneers in creating a platform of this type? What makes you different from the rest?We say it because we are the pioneers in creating the first platform specialized in the fashion sector only.

What makes us different from similar platforms is that we care about both the quality of projects and professionals, plus we have also created the platform focusing on ‘helping fashion companies to make easier contract and management processes, and do it with all guarantees’.

3) Do you think that jobs in general are tending more and more to ‘specialization’ and that is why the creation of new companies like yours? Yes, definitely. Specialization is a value that is now very much appreciated by the companies, because it facilitates the understanding and helps you to work better and faster. On the other hand, working with professionals who understand your language also makes everything easier.

4) Why should ‘a fashion freelance professional’ be interested in being part of MATCH MODE? A freelance professional who is specialized in fashion and who likes to work online, could be very interested in MATCH MODE as long as he/she sees it as a platform to support its working life. Being part of MATCH MODE means that the freelance professional ‘can be present on a platform where he/she will be able to see the available projects, but only apply to the ones matching its interests and/or schedule’. For freelances it can become a support for your its working life, as we act as your professional opportunities’ seeker, your projects’ communicator and your payments’ manager.

5) What does a freelance professional need to become a member of MATCH MODE? Can you tell us more about selection process? To become a member of MATCH MODE you need to be: an independent professional, specialized in fashion with at least 2 years of experience in the fashion sector, and with at least two demonstrable references of a previous job and client.

The selection process is as follows: first the freelance professional must complete the online registration and send us two references of previous job and client. Once received, the Talent Department makes a phonecall interview and one live interview to know the candidate better. After correctly passing the interviews and verifying the references, the freelance professional becomes member of the platform.

6) What is the most demanded freelance by your clients? Currenty Video and Web Design. It is also very important to note that not only companies can be clients of the platform, since members of the platform can also look for other freelancers (if they need it for example to develop their own projects) within MATCH MODE, because what we also want is to create community.

7) What is the biggest goal of MATCH MODE? Getting companies to know more about this new business model, and change the current offline word of mouth when contracting, to start hiring freelance professionals digitally.

8) According to your experience… What is the general situation within the labor market in the fashion sector today? The fashion sector is now fast changing in front of the companies face, and little by little ‘the old working philosophy’ is also changing. Currently the number of companies that develop their services with less people in each of their departments is increasing, and as a result these departments are forced to become more multitasking and to be supported by external freelance professionals only when they believe they need them.

9) Would you said that there is an increase of demand of new types of freelance professionals? Not really. At the moment the most demanded freelance professionals match the same categories that we offer in MATCH MODE platform (video, photography, graphic design, social networks and content creation); but it is true that little by little we are starting to present new services or new freelance professional profiles, that companies do not know they exist yet, in order to contribute to a different vision of their needs.

10) How do you see the future of MATCH MODE? And the future of freelancer professionals in Spain? We are a Start-Up that wants to grow little by little and in a sustainable way, but we are always aware of what the market needs to be able to offer it (as far as possible) to the companies and freelance professionals with whom we work. We do know that working as a freelance is a lifestyle in itself, and Spain is slowly, slowly understanding this way of working.

Match Mode, nueva herramienta para autónomos

El sector de la Moda está cambiando y son muchas las empresas de moda y retail (venta al detalle) que están empezando a contratar a profesionales freelance, cada vez más especializados en el sector, para reforzar sus estrategias de marca y traer aire fresco a sus proyectos.

Después de 10 años trabajando en el sector de la moda tanto en empresa como freelance -siempre enfocada a las áreas de Marketing y Estrategia-, e investigando sobre este tema para buscarle solución, Miriam Bergmann Gil ha creado MATCH MODE, convirtiéndose en la primera plataforma en España que conecta empresas del sector de la moda con profesionales freelance especializados en moda.

En CoolhuntingLab.com hemos querido saber más sobre el nacimiento de MATCH MODE y sobre esta nueva forma de trabajar ‘conectando empresas de Moda con profesionales freelance especializados en moda’, y para ello hemos entrevistado a Miriam, fundadora de la plataforma y responsable de encontrar la solución a esta nueva realidad.

1) Qué es MATCH MODE? Cómo empezó. MATCH MODE,es una plataforma que conecta empresas del sector de la moda con profesionales freelance de diferentes especialidades siempre enfocados en moda.

MATCH MODE, empezó su trayectoria a finales de Mayo 2018. Trabajamos 5 categorías dentro del sector de la moda (video, fotografía, diseño gráfico, redes sociales y creación de contenido) que son, a su vez, el tipo de profesionales freelance que ofrecemos a las empresas de moda con las que trabajamos.

2) Por qué decís que sois los pioneros en crear una plataforma de este tipo? Qué os hace diferentes? Somos los pioneros en crear la primera plataforma especializada únicamente en el sector de la moda.

Lo que nos diferencia de plataformas similares es que en MATCH MODE apostamos por la calidad, tanto de proyectos como de los profesionales con los que trabajamos.Además hemos creado la plataforma enfocándonos ‘en ayudar a las empresas de moda a facilitarles el trabajo de contratación y gestión de proyectos, y que puedan hacerlo con garantías’.

3) Crees que el mundo laboral en general tiende cada vez más a << la especialización >> y por eso la creación de nuevas empresas como la tuya? Sí, sin duda. La especialización es un valor que se aprecia mucho por parte de las empresas, ya que facilita el entendimiento para poder trabajar mejor y más rápido. Por otro lado, poder trabajar con profesionales que entiendan tú mismo lenguaje facilita mucho las cosas.

4) Por qué un profesional freelance especializado en moda debería interesarse por formar parte de MATCH MODE? A un profesional freelance especializado en moda y que le guste trabajar de forma online, le puede interesar mucho MATCH MODE viendo en la plataforma un apoyo para su vida laboral. Formar parte de MATCH MODE significa que el profesional freelance ‘puede estar presente en una plataforma donde va a poder ver los proyectos que hay y postular solo en los que le guste’.De cara al freelance nos convertimos en un apoyo para su vida laboral, siendo su buscador de oportunidades profesionales, su comunicador de proyectos y su gestor de pagos.

5) Qué se necesita para entrar en MATCH MODE? Cómo es el proceso de selección de talento? Para entrar en MATCH MODE se necesita ser un profesional autónomo,especializado en moda, con mínimo 2 años de experiencia en el sector de la moda y que tenga referencias demostrables.

El proceso de selección es el siguiente: primero el profesional freelance debe rellenar el registro online y enviar dos referencias. Una vez recibido, el departamento de Talento realiza una entrevista telefónica y una en persona para conocerle mejor. Tras verificar las referencias, si todo encaja el profesional freelance entra en la plataforma y desde el primer día podrá navegar libremente por la plataforma de MATCH MODE y aplicar en los proyectos que le interesen.

6) Cuál es el perfil más demandado por vuestros clientes? Por ahora Video y Diseño Web, aunque algo importante a destacar es que, no solo las empresas pueden ser clientes de la plataforma, sino que los propios freelance de la plataforma pueden también buscar otros freelance (si lo necesitan por ejemplo para desarrollar sus propios proyectos) dentro de MATCH MODE, ya que lo que nos interesa es crear comunidad.

7) Cuál es el mayor reto/objetivo de MATCH MODE? Conseguir que las empresas conozcan este modelo de negocio, pasando del actual boca a boca offline para contratar a profesionales freelance, a lanzarse a contratar de forma digital.

8) Según tu experiencia… Cómo está el mercado laboral en el sector de la moda actualmente? El sector de la moda es ahora muy cambiante de cara a las empresas y poco a poco también se está cambiando la filosofía de trabajo. Actualmente hay cada vez más empresas que trabajan con departamentos con menos personal, y éste se ve forzado a ser un poco multitasking (multitareas).Esta reducción de personal en plantilla está teniendo como consecuencia, que las empresas cada vez más se están apoyando en profesionales freelance de forma puntual cuando creen que los necesitan.

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