Skip to content
CoolhuntingLab
Expertos en Moda, Tendencias, Experiencias y Consumidor
CoolhuntingLabCoolhuntingLab
Facebook page opens in new windowLinkedin page opens in new windowInstagram page opens in new windowPinterest page opens in new window
Search:
 0

View CartCheckout

  • No products in the cart.

Subtotal: 0,00€

View CartCheckout

  • About
  • Bio
  • Servicios
  • Tendencias
  • Curso Online
  • Guías Viaje
  • Contacto
  • Inicio
  • Intro
  • Bio
  • Servicios
  • Tendencias
  • Guías viaje
  • Curso Online
  • Contacto
  • Idioma
    • English
    • Español

¿Quien gasta más? Generación X vs Millennials

La Generación X ha sido la última en crecer sin internet. Los que pertenecen a esta generación son capaces de socializar sin Wi-Fi y están viviendo la vida al máximo, con bebés a cuestas.

  • La generación X está infravalorada en lo que respecta a la economía, aún teniendo en cuenta que corresponde a una cuarta parte del rango de ingresos superior al 25%.
  • Son grandes gastadores y el 54% se siente frustrado porque las marcas los ignoran constantemente, la oportunidad espera.
  • Socializa de manera diferente a otras generaciones. El aumento de los ingresos desechables duales exige un gusto por el lujo, pero la diversión y la relación calidad-precio óptimas son un requisito previo para las ocasiones sociales. Con horarios ocupados y responsabilidades familiares, el tiempo es valioso, lo que impulsa los fines de semana meticulosamente planeados donde se favorecen las sesiones de socialización repletas que son más cortas en duración pero con un impacto social mayor.
  • Mi tiempo. La hora del yo es de suma importancia para esta generación y, si no está disponible, ver a los padres y a la familia en general es igual de satisfactorio.
  • Ser y parecer cool aún es importante para ellos y también buscan eventos sociales que satisfagan este deseo interior.

Planes de acción

  • sociales multitarea con horarios complicados, es importante captar la atención de la generación X dónde y cuándo se pueda. Inkling (una plataforma de habilitación móvil diseñada para ayudar a los empleados a crear confianza y trabajar de manera más eficiente, al tiempo que proporciona a los líderes de operaciones una visibilidad total del rendimiento en el campo) descubrió que para esta generación la televisión sigue siendo su principal fuente de medios, con un 60% que dice que las marcas deberían estar más presentes en este canal para aumentar sus posibilidades de compra.
  • Piensemos en la generación X como una generación neutral en cuanto a los medios: crecieron con los medios antiguos (TV) y se adaptaron a la perfección a los nuevos (medios sociales), por lo que dominan ambos.
  • Entender que la generación X es pobre en tiempo es importante. Las marcas que surgen en momentos inapropiados, especialmente durante el tiempo en familia, pueden ser descartadas. Un enfoque inteligente que sepa captar la atención de está multitud en el momento adecuado es esencial, y si no olvidamos que hay menos ventanas abiertas, el contenido debe ser llamativo e hiper relevante.
  • Las marcas que realmente resuenen a la generación X tendrán sus corazones para siempre, con tres de cada cinco encuestados que confirman que una vez que encuentran una marca que les gusta, se quedan con ella.

Fuente: WGSN. Traducción CoolhuntingLab

Who spends the most ? Gen X vs Millennials

Gen X are the last generation to grow up without the internet. They can socialise without Wi-Fi and are living life to the full, with babies in tow.

  • Gen X is an underrated influencer when it comes to the economy, with a quarter sitting within the top 25% income bracket. They are huge spenders and 54% are frustrated that brands constantly ignore them – opportunity awaits.
  • Gen X are socialising differently to other generations. Increased, dual disposable incomes demand a taste for luxury yet optimal fun and value for money is a prerequisite for social occasions.
  • With busy schedules and family responsibilities, time is precious, prompting meticulously planned weekends where jam-packed socialising sessions that are shorter in length yet pack a social punch are favoured.
  • Me-time is of utmost importance to Gen X, and if not available, seeing parents and the wider family is equally as fulfilling.
  • Being and appearing cool is still important for Gen X and they’re seeking social events that realise this inner desire.

Big spenders

Gen X outspend all other generations when it comes to eating out and entertainment, according to the US Department of Labor. As busy professionals, they make a middle-class income, with an average of $50,400. By comparison, hyper-targeted Millennials make $34,430 on average. British Gen Xers make up nearly 28% of the UK’s total population and have the highest weekly expenditure (£894 vs. an average of £683).
With more disposable income at hand, and the added factor of dual income, they’re a powerful generation that are consuming at a rapid pace. Demographics expert Brad Edmondson writes: “60% of Gen X couples are in dual-income households. With more college education overall than any previous generation, many Gen Xers are financially successful and favour shopping at chains such as Austin, Texas-based Whole Foods Market and Rochester, New York-based Wegmans Food Markets.”
Gen X spend the most on wine ($5,717 per person) out of any generation. Wine Access’ 2018 report notes: “As their careers and incomes grow, it is Gen X who will be taking over from the Baby Boomer generation as the dominant fine-wine consuming demographic. In 2017, Gen X was the most likely to spend $70 on a bottle of wine more than once a month.”
It’s not just wine they’re spending big on, Gen X now makes up 23% of all restaurant visits, just 2% shy of Millennials at 25%. And according to a 2016 survey by TD Bank, while Gen X eat out on average of eight times per month, compared to Millennials at 13 times, Gen X spend an average of $123 versus Millennials’ $103.
Don’t overlook the purchasing power of the “small but mighty” generation. As Sean Mahoney, vice president and group director at Digitas Studios says, “They’re actually the people in power – power of the purse. They’re running households, they’re moving into political power, they’re in the centre of everything.”

Action points

  • As social multitaskers with hectic schedules, it’s important to grab Gen X’s attention where and when you can – Inkling (a mobile enablement platform designed to help employees build confidence and work more efficiently, while providing operations leaders total visibility into field performance) found TV was their top media source, with 60% saying a brand should be present on this channel to increase their chance of purchase.
  • Think of Gen X as a media-neutral generation – they grew up with old media (TV) and adapted seamlessly to new (social media), so they’re fluent in both.
  • Understanding that Gen X are time-poor is important. Brands that crop up at inappropriate times, especially during family time, may get dismissed. An intelligent approach that catches this cohort at the right time is essential. There are less windows of opportunity so content needs to be appropriately eye-catching and hyper relevant.
  • Brands that truly resonate with Gen X will have their hearts forever. This generation are most likely to be loyal, with three in five agreeing that once they find a brand they like, they’ll stick with it.

Source: WGSN

  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest
© Coolhuntinglab 2023 l Aviso legal y política de privacidad
Contact About
Latest articles
  • Top 10 hotspots at Enrique Granados street
    31 March 2021
  • Top 7 best women fashion stores in Barcelona
    26 March 2021
  • Comida Codac, japanese author food in Barcelona
    26 March 2021
  • Top 10 best men’s fashion stores in Barcelona
    19 February 2021
Go to Top
Aviso de cookies
Este sitio web utiliza cookies para mejorar su experiencia. Asumiremos que está de acuerdo con esto, pero puede optar por no participar si lo desea.
Aceptar Cerrar
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Need Help? Chat with us
¿Tienes alguna duda?
¡Hola! Clica sobre el icono de abajo y podrás hablar con nosotros vía Whatsapp
Clara
Coolhunting Lab
Clara
Coolhunting Lab
MÉTODO 360º

Gracias a este método 360º te ayudaré a dinamizar tu marca y la experiencia del consumidor, mejorar tu identidad y establecer una coherencia estética en todas tus plataformas

5 SEMANAS DURACIÓN / PRECIO EN BASE A PROYECTO

SESIONES PERSONALIZADAS

Obtén claridad, dirección y visión general de tu mercado y de la competencia para ti, tu marca o nuevo proyecto

SESIONES AD HOC / PRECIO EN BASE A PROYECTO

ONLINE COURSES AND CLASSES

Theory, methodology and tools to detect trends and learn how to see different in digital environments

GO TO COURSES

CURSOS Y CLASES ONLINE

Teoría, metodología y herramientas para detectar tendencias y aprender a mirar diferente en entornos digitales

Ir a cursos

TRENDY BARCELONA TOUR

Experience Barcelona with a Journalist and Coolhunter specialized in Travel, Fashion and Lifestyle. Thanks to this tour you will discover the most local and trendiest places in the city

2,5 HOURS / 39,99€ PER PERSON

RUTA TENDENCIAS BCN

Experimenta Barcelona con una periodista y Coolhunter especializada en viajes, moda y estilo de vida. Con este tour descubrirás los lugares más locales más modernos de la ciudad

PRECIO EN BASE A NECESIDADES

MASTERCLASS & LECTURES

I will help you to understand What is going on in the world? How to understand trends? And also to be updated in the current and always changing society

PRICE BASED ON PROJECT

MASTERCLASES Y PONENCIAS

Para entender qué está pasando en el mundo, cómo entender las tendencias y a estar actualizado sobre la sociedad actual y siempre cambiante

PRECIO EN BASE A PROYECTO

CONTENT CREATION

Sending the right messages and communications about your brand or company is important. I will put into words what you want to say or sell, in the format and channel(s) you need

Sending the right messages and communications about your brand or company is important. I will put into words what you want to say or sell, in the format and channel(s) you need

AD HOC CONTENT / PRICE BASED ON PROJECT

CREACIÓN DE CONTENIDO

Enviar los mensajes y comunicaciones correctas sobre tu marca es esencial. Pongo palabras a lo que quieras decir o vender, en el formato y los canales que necesites

CONTENIDO AD HOC / PRECIO EN BASE A PROYECTO

ONE TO ONE SESSIONS

Get clarity, direction and overview of your market and competitors for you, your brand and/or new project

AD HOC SESIONS / PRICE BASED ON PROJECT

360º METHOD

Thanks to this 360º method I will help you boost your brand and consumer experience, improve your brand identity and establish aesthetic coherence on all your platforms

5 WEEKS / PRICE BASED ON PROJECT