You are facing a reality that started just as an idea during the summer of 2011.
The idea of creating a place that investigates and collects everything Cool and interesting around the world and that could be accessible to all, came to my mind in Bali while someone special was taking me home on a motorbike. Since then my head has never stopped dreaming that this idea was possible, and today as you can see, it is a reality called CoolhuntingLab.
Opposite to what many may think, Coolhunting is not only a profession focused on researching or forecasting trends in the fashion industry, but it can be also applied in all fields and professional sectors. The true mission of Coolhunters is, or should be, to observe and listen to the society and its inhabitants in another way to discover today what will come tomorrow, to know what consumers want and to help companies to connect more and better with its customers. In other words, “the secret is not to see more, but to look at things differently and understand the reasons why”, and that’s what we have come here to do.
Clara De Nadal Trias, digital journalist, Coolhunter and founder of CoolhuntingLab.